Israel is a leader in technology innovations, whether involved in instant messaging, drip irrigation invention and solutions related to water desalination. Many Israeli startups are in the fields of health, cyber security, finance, advertising, consumer technology and media, just to name a few. Investors from the U.S and China are among the ones going to Israel to discover opportunities since entrepreneurs in Israel have continued to raise the level of technological awareness, thinking outside of the box all the time. There are quite a few interesting SUs to mention for 2016, investors are always watching how these startups will do for 2016 and beyond. We picked a few…
Illusive Networks is the first to mention. The company offers technology that ambushes the computer hacker instead of trying to get rid of them or keeping them out. This is certainly an innovative approach to online security, which entails the creation of fictitious pathways set up through the IT server that looks like it is authentic, but not. These pathways are constructed as alarm systems. When the alarm system goes off, it alerts the company of a threat. Some companies will allow the hacker to stay while watching the activities of the potential attacker.
Audioburst has brought the radio to the modern technological age. The company allows people to search and share this medium, which has never been done before since radio is not easily consumed on the Internet. As soon as news is broadcasted on the radio, the content usually does not go viral as other mediums allow. However, Audioburst has changed all of that, recording and transcribing the broadcasts from this medium to their own sophisticated and innovative search engine. Users can conduct a search using little snippets of information that the company calls ‘bursts.’ With this technology, radio stations that provide valuable content can be proud of its longevity on the shelf.
CheckMarx has created a product that allows software developers to track programmable codes early. The monitoring and scrutiny of codes allows any errors to be fixed at the initial stages, saving companies money and saving the software developer the headache of starting over again.
Fairfly allows consumers to reap savings that they wouldn’t have done after booking a flight. The model helps the consumer to compare airline prices and see how much a flight will cost at future dates. In some cases, Fairfly will cancel a flight and book a new one, if it is worth the savings. If it is worth the savings, Fairfly will take 9% in commission and the consumer will get the rest. How cool is that?